Welcome!

WebRTC Summit Authors: Elizabeth White, Liz McMillan, Pat Romanski, Roger Strukhoff, Yeshim Deniz

News Feed Item

SLI Systems Mobile Commerce Survey Cites Lag in Retailer Preparedness to Meet M-Commerce Upswing

As Mobile Subscriber Numbers Skyrocket Worldwide and Retail Sales on Mobile Sites Grow, 80% of E-Commerce Companies Are Not Prepared With a Mobile Commerce Strategy

CHICAGO, IL -- (Marketwire) -- 06/08/10 -- Internet Retailer Conference & Exhibition -- According to the International Telecommunication Union (ITU), mobile subscribers will surpass five-billion this year, moving the mobile Internet closer to overtaking the PC as the most popular way to get on the web. Additionally, the Coda Research Consultancy reports that U.S. mobile commerce sales hit $1.20 billion in 2009 and will grow to $2.42 billion this year. Despite this rapid growth, a new survey of more than 400 online retailers from SLI Systems, provider of on-demand, intelligent search services for Internet and e-commerce sites, shows that the majority (80%) of e-commerce companies do not have mobile commerce (m-commerce) strategies in place.

Currently, 83% of e-commerce organizations say between 1-10% of visitors come to their sites from mobile browsers, while 12% cite that 11-20% get to their sites through the mobile web. And, those numbers are expected to grow quickly. A recent Gartner report states that by 2011, over 85 percent of new handsets will be able to access the mobile Web. According to Shaun Ryan, CEO of SLI Systems, "This represents a significant opportunity for companies that have optimized their sites for mobile use, and also shows that many retailers are still in wait-and-see mode. With such rapid growth expected in mobile commerce, online retailers that are preparing now for the influx of new business the mobile web represents stand to benefit significantly."

While many online retailers may be slow to adopt m-commerce, most recognize the opportunity and plan to address it in the near future. Fifty-six percent (56%) believe a mobile commerce strategy is very important or important to their overall business and 38% say it is important for driving sales. The majority (70%) plan to embark on an m-commerce strategy within the next two years. The lack of urgency in establishing an m-commerce business may be attributed to the fact that most e-commerce organizations don't believe it will significantly affect their sales in the near future. Only thirty-eight percent (38%) of those polled believe m-commerce will be somewhat important to their holiday campaigns this year, while 62% say it will not be important.

Other Survey Highlights

Mobile Commerce Site Features:

  • Of those polled, 79% say site search is important to a mobile website strategy and 61% are confident site search capabilities on a mobile site will generate additional conversions.
  • The top four features online retailers cite as the most important to enhancing the m-commerce experience are navigation (73%), site search (59%), product pages (54%) and product reviews (40%).

Mobile Commerce Site Development:

  • For companies looking to build their m-commerce sites, 31% will utilize in-house resources, 28% will outsource the work to a third party developer, 36% will use a combination of both in-house and outsourced resources and the remainder are unsure.

Mobile Commerce Apps:

  • Fifty-one percent (51%) of e-commerce companies do not consider the iPad to be a mobile device (they say iPad users can utilize their current website); yet 31% will direct iPad to their mobile site.
  • Only 22% of e-commerce organizations have developed shopping apps for platforms including iPhone, Android, iPad and BlackBerry, while 49% are planning on creating apps, but don't currently have one; and 29% are not planning on creating apps at all.

Survey Methodology
The "2010 Mobile Commerce Survey" was conducted online by Zoomerang on behalf of SLI Systems. The poll, which gathered feedback from 419 e-commerce business managers and executives globally, was conducted from May 24 to June 1, 2010.

About SLI Systems
SLI Systems is the developer of learning-based search and navigation technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search and user-generated SEO solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit www.sli-systems.com, or see the company's blog at http://blog.sli-systems.com/.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Andrea Cousens
530-778-0208
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@WebRTCSummit Stories
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multiple Intel RealSense Depth Camera to scan 3D and build 3D models in real-time, and display as hologram in front of remote participants.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers learn their thoughts on their experience.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented a comprehensive view of the numerous testing challenges researchers have faced before arriving at the first release candidate of the WebRTC specifications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone innovative products that help customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business and personal computing needs.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interoperability. It has lots of potential to address current issues around IoT - security, connectivity and so on - based on P2P technology. It will become a key-component especially in edge computing use cases, in his view.
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is correlated with 20% faster time-to-market, 22% improvement in quality, and 18% reduction in dev and ops costs, according to research firm Vanson-Bourne. It is changing the way IT works, how businesses interact with customers, and how organizations are buying, building, and delivering software.
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, visit https://www.t-mobile.com.
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Vivint to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than one million customers throughout the United States and Canada. The end result is a smart home solution that saves you time and money and ultimately simplifies your life.
SYS-CON Events announced today that Opsani will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Opsani is the leading provider of deployment automation systems for running and scaling traditional enterprise applications on container infrastructure.
SYS-CON Events announced today that Nirmata will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nirmata provides a comprehensive platform, for deploying, operating, and optimizing containerized applications across clouds, powered by Kubernetes. Nirmata empowers enterprise DevOps teams by fully automating the complex operations and management of application containers and its underlying resources. Nirmata not only simplifies deployment and management of Kubernetes clusters but also facilitates delivery and operations of applications by continuously monitoring the application and infrastructure for changes, and auto-tuning the application based on pre-defined policies. Using Nirmata, enterprises can accelerate their journey towards becoming cloud-native.
SYS-CON Events announced today that Opsani to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. Opsani is creating the next generation of automated continuous deployment tools designed specifically for containers. How is continuous deployment different from continuous integration and continuous delivery? CI/CD tools provide build and test. Continuous Deployment is the means by which qualified changes in software code or architecture are automatically deployed to production as soon as they are ready. Adding continuous deployment to your toolchain is the final step to providing push button deployment for your developers.