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Survey Finds Large Enterprises Adopting WebRTC

Three in Four Developers Intend Using WebRTC for Audio and Video Apps

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TokBox, a Telefónica Digital company, released the results of global survey of 1,161 participants regarding developer community attitudes towards WebRTC.

The report, which found rapidly emerging interest from larger organizations (1,000+ employees), also found rapid WebRTC adoption amongst smaller companies (fewer than 500 employees) where more than one in four (27.1%) developers say WebRTC is already critical to their work.

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Enterprise developers are particularly drawn to the ability to avoid downloads and also the simplicity, with no requirement for an AV expert. Alternatively, for SMBs, WebRTC's lower latency and higher video/audio quality are key factors.

While still emerging, enterprise developers claim to have a higher degree of expertise, with one in ten (11%) claiming expert status, vs 5.9% for SMBs. Other key findings from the report included:

1. Rise and Rise: Three in four developers intend to increase their usage of WebRTC over the next 12 months, 50% of them by a "significant amount";

2. Imperfect evolution: The biggest missing element of WebRTC is the inability for mobile/web interoperability (35%), followed by multi-party group support (23%), archiving/recording (15.5%) and phone to video chat connection (14%). Only 4% thought "nothing was wrong" with WebRTC;

3. Death of the client download: A major factor driving the move towards WebRTC is the removal of the need to download any client or software. Other drives included low latency/less delay, not needing to be an AV specialist to use WebRTC, and higher audio/video resolution;

4. A legitimate data channel: As opposed to SMBs where interest in WebRTC for data (5.2% say they will use it) and audio (6.1%) is virtually non-existent, enterprise developers are more likely to build apps utilising these channels (10.4% will use data, 11.7% voice), although video capability is the most significant area of interest across both groups (86% for SMBs, 75% for enterprises).

5. Flash is fading: 41% of respondents do not intend to use Flash at all over the next 12 months, 19% will decrease usage. SMBs are more likely to use Flash, with 18% expecting to increase usage vs only 12% for enterprises. In comparison, 75% will increase usage of WebRTC across both SMBs and enterprises;

6. Impact beyond video conferencing: Beyond video conferencing and telecommunications, the number one industry expected to adopt WebRTC is Customer Service (25%), Education (23%) and Medical/Health industries (17%).

TokBox, with its industry leading OpenTok on WebRTC platform, powers enterprise-grade WebRTC video communications for businesses and developers around the world.

Ian Small, CEO of TokBox, commented on the findings: "These results overwhelmingly show that WebRTC is at the heart of change in the developer community, affecting industries well beyond communications. With OpenTok we have focused on evolving WebRTC into an enterprise-grade solution and the clear appetite from larger organizations shows we are on the right track. As the Web becomes a genuine platform for voice and video, we are seeing the imagination of the community drive a whole raft of use cases."

OpenTok has been used by more than 70,000 organizations to add live face to face communications to their site, including American Idol, Major League Baseball, Diet Coke, Ford, Doritos, Bridgestone and Double Robotics.

Last month TokBox released OpenTok for Customer Service, providing a configured set of tools so anyone can build live video into an enterprise customer service application.

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About TokBox
TokBox, a Telefónica Digital company, develops and operates the OpenTok Video Platform, making it fast and easy to add live video communications into online and mobile websites, apps and services. The scalable, customizable platform gives users the creative freedom to develop any video interaction, from one-to-one chats to large-scale broadcasts.

The first platform to incorporate support for WebRTC, OpenTok caters to enterprises, entrepreneurs and developers with powerful APIs, a global cloud infrastructure, and pre-configured solutions. OpenTok has been used to add video communications to more than 70,000 services by companies including Major League Baseball, Diet Coke, Ford, Doritos, Bridgestone and Double Robotics. TokBox is headquartered in San Francisco, CA.

More Stories By Carmen Gonzalez

Carmen Gonzalez is the co-founder, president, and CEO of SYS-CON Media, Cloud Expo, Inc. and Ulitzer, Inc.

Carmen has been in charge of SYS-CON's sales and marketing functions since 1994. Under her leadership, the company was named by Inc 500, among the fastest growing 500 privately held companies in North America three years in a row.

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