Welcome!

WebRTC Summit Authors: Anders Påls, Liz McMillan, Pat Romanski, Elizabeth White, John Basso

Related Topics: WebRTC Summit

WebRTC Summit: Blog Post

Telco vs OTT - Communication Services

The opportunities for telcos and their relationships with the OTTs are examined and analysed

This insight looks into the developments of communication services, from various angles such as voice, video, messaging and social networks. It includes market figures and forecasts for the US and EU5, assessing the real impacts (or lack of it) of OTTs on what is predominantly a telco market. The opportunities for telcos and their relationships with the OTTs are examined and analysed.

This deliverable is part of the Telco vs OTT watch which covers half-yearly updated datasets- Half-yearly updated status reports, a Net Neutrality benchmark on 15 countries and 3-sided business models report, quarterly market insights, and direct access to lead OTT analysts

2. Main concepts of communication services 7
2.1. Communication service segments 7
2.1.1. Voice (including video) 7
2.1.2. Messaging 8
2.1.3. Social networks 8
2.2. Communication services pricing models 9

3. Communication Markets 10
3.1. Voice 10
3.1.1. Market size 10
3.1.2. Market structure and ecosystem 10
3.2. Messaging 11
3.2.1. Market size 11
3.2.2. Market structure and ecosystem 11
3.3. Social networks 12
3.3.1. Market size 12
3.3.2. Market structure and ecosystem 13

4. Telcos and OTT strategies 15
4.1. Overview 15
4.2. OTT players 16
4.2.1. Facebook 17
4.2.2. Google 19
4.2.3. Apple 20
4.2.4. Microsoft (Skype) 22
4.2.5. WhatsApp 24
4.2.6. LINE 25
4.3. Telcos 26
4.3.1. Orange 27
4.3.2. Telefónica 29
4.3.3. BT 30
4.3.4. T-Mobile 31
4.3.5. Verizon 33
4.3.6. Joyn (by the GSMA) 33

5. Communication services and three-sided business models 35
5.1. Direct Competition 35
5.2. OTT as intermediary between users and others 36
5.3. Cooperation between telcos and large OTTs 37
5.4. Transformation of telcos into OTTs 38
5.5. Telcos as intermediary between users and large OTTs 39
5.6. Telcos as intermediary between users and others 39
5.7. Conclusions 41

6. Appendix 43
6.1. Beyond two-sided models: three-sided models! 43
6.1.1. OTT as intermediate between 'users' and 'others' 44
6.1.2. Cooperation between telcos and large OTTs 45
6.1.3. Transformation of telcos into OTTs 46
6.1.4. Telco as intermediary between 'users' and large OTTs 46
6.1.5. Telco as intermediary between 'users' and 'others' 47

Tables

Table 1: Payment services provided by OTT and telcos 15
Table 2: Monthly active users of OTT communication services 16
Table 3: Telco positioning on offering beyond traditional communication 27

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

@WebRTCSummit Stories
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
SYS-CON Events announced today that Interface Masters Technologies, a leading vendor in the network monitoring and high speed networking markets, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The WebRTC Summit 2016 New York, to be held June 7-9, 2016, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 18th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity cre...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, explored examples of brands transforming their businesses by tappi...
"IoT is really hitting its stride. The adoption rates are increasing and Vitria is in a good position to help people deliver on the value of IoT," explained Mike Houston, Marketing & Product Marketing Professional at Vitria Technology, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas such...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
The evolution of JavaScript and HTML 5 to support a genuine component based framework (Web Components) with the necessary tools to deliver something close to a native experience including genuine realtime networking (UDP using WebRTC). HTML5 is evolving to offer built in templating support, the ability to watch objects (which will speed up Angular) and Web Components (which offer Angular Directives). The native level support will offer a massive performance boost to frameworks having to fake all these features like Polymer and Angular. It will also encourage people who are not familiar with th...
Disruption in the communications ecosystem is creating a market opportunity for Cloud Real-Time Communications (RTC) platforms. We expect this market to represent a $4.5 billion opportunity by 2018. Cloud RTC Platforms are cloud services that enable mobile and web developers to integrate communications into their applications with just a few lines of code. Via REST APIs and SDKs Cloud RTC Platforms enable developers to easily integrate voice, messaging and video calling into mobile and web applications supporting more contextual conversations. These tools have the potential to change in how we...
The WebRTC Summit 2016 New York, to be held June 7-9, 2016, at the Javits Center in New York City, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 18th International Cloud Expo, and 5th International @ThingsExpo.
SYS-CON Events announced today that Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, will keynote at the 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. His keynote "How We Built and Scaled an IoT Platform and Business" will focus on building an IoT platform and company. He will provide a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it.
Bsquare's Director of Products, Dave McCarthy, will deliver a presentation from the main stage of the fourth annual @ThingsExpo, addressing the audience of IoT and cloud executives, vendors, media and analysts on "The Business Case for IoT." Bsquare will also demonstrate how its business-oriented IoT platform, DataVTM, adds intelligence and connectivity to remote corporate assets, and then utilizes the data generated to improve business outcomes such as uptime, asset utilization, warranty and maintenance cost reduction, and business and regulatory compliance.
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT.