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Nominum Accelerates Digital Transformation for Communication Service Providers

Per-Device Policy Control for Household Internet and Enhanced In-Browser Communications Enable 'Subscriber-First' Services to Support Digital Transformation

REDWOOD CITY, CA -- (Marketwired) -- 03/23/16 -- Nominum™, a leading innovator of DNS software solutions for Communication Service Providers (CSPs), announced today that new features added to its N2 platform and application suite can rapidly move CSPs further up the digital transformation curve.

New competitive pressures are driving CSPs to differentiate their offerings, boost customer loyalty and generate new revenue streams. With so many consumer alternatives in the market, CSPs must continue to master the customer experience. According to Ovum's most recent Consumer Insights Survey, 65% of Internet subscribers say they would change providers to receive more value-added services and better customer support.

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"Today's Internet consumers are much more selective about the overall experience they receive. Providers must find new ways to offer more personalized services that put subscribers first," said Ovum analyst Chantel Cary. "With the new features being introduced today, Nominum is well-positioned to help telecom operators launch more value-added services that empower subscribers to set policy controls over their household online activities at a per-device level, and facilitate proactive and effective communications between subscribers and their service provider. This combination will help to stimulate brand loyalty in a highly competitive market."

"As the first company to scale, secure and leverage DNS to create an integrated suite of applications, Nominum provides a clear path for providers to digitally transform their service offerings from a homogeneous, network-centric proposition to one that is highly differentiated and subscriber-centric," said Pete Wisowaty, executive vice president for Nominum. "The N2 application suite is built for providers that want to offer both network performance and personalized experience. This combination is fueling revenue growth and competitive advantage in markets around the globe."

According to Strategy Analytics, a DNS-based platform and application suite can be leveraged to support digital transformation imperatives since DNS is already at the core of all ISP networks.

"DNS is a core IP network element that is ready for the transition," said Sue Rudd, director, Service Provider Analysis at Strategy Analytics. "DNS began life as the 'telephone directory' for the Internet, matching user requests for application names and domains to IP addresses of requested resources. It is an overlooked network element that is at the real-time core of all IP network processing. DNS can be used to support a platform for new services that drives additional value with customer-centric control and analytics. Policy-driven DNS application services created on top of the core DNS functions enable sticky, personalized services that will enhance customer satisfaction, increase service provider loyalty, drive differentiated value and ultimately lower churn," she added.

New features of the Nominum N2 application suite give CSPs powerful tools to promote value-added services and improve customer support. N2 is backed by Nominum's team of expert data scientists, who process and analyze over 100 billion DNS transactions each day and bring a set of knowledge and skills to the company that is unmatched in the industry.

N2 Engage Subscriber Safety
Consumers struggle to protect their Internet-connected devices from threat and fraudulent activity. Conventional approaches require manual software installation and updates to each device, whereas N2 Engage Subscriber Safety -- cloud-based and hosted by the provider -- enables subscribers to proactively set security profiles from any device with a single click. N2 Engage Subscriber Safety reinforces an operator's reputation for online security and results in higher opt-in and satisfaction rates as compared to third-party antivirus security software, as demonstrated by results of Nominum customer deployments.

N2 Engage Personal Internet
With children and teenagers constantly connected to the Internet, parents struggle to monitor and control their usage, particularly when it comes to setting access rules on multiple devices. N2 Engage Personal Internet makes it fast and easy for parents to guide their child's Internet usage in real-time and customize online permissions. Parents can access one centralized interface from anywhere, at any time, and restrict usage by subscriber, device or household. With N2 Engage Personal Internet scheduling functions, online activities are no longer a distraction during homework time, bedtime, or family time. Using N2 Engage Personal Internet, one provider's 12-month adoption target was achieved in three months. This same service is now being extended to over five million public Wi-Fi hotspots, allowing for persistent policy enforcement across the provider's entire footprint.

N2 Reach
Nominum N2 Reach helps providers communicate effectively with subscribers by enabling campaign managers to create and publish in-browser messaging campaigns without the need for IT assistance. New capabilities include:

1. Improved support for dynamic campaigns
Billing notifications, bandwidth cap notices, onboarding and infected subscriber notifications require ongoing messaging to subscribers that match criteria based on data from external systems. N2 Reach now incorporates a public API for adding subscribers to continuously running campaigns based on ISP-defined criteria, reducing the effort of launching and managing these campaign types.

2. Custom-defined templates
Service providers can now easily upload HTML content to create branded campaign templates, allowing them to adhere to brand guidelines.

3. Subscriber opt-in/out
N2 Reach now allows subscribers to opt-in/out of optional campaigns with a single click, and provides an interface for administrators to easily view and edit subscriber opt-in/out preferences to ensure compliance.

4. Enhanced reporting
N2 Reach now provides new dashboard features to quickly view and compare individual campaign results. Additionally, campaign categories have been added to easily track and compare results related to individual business units.

About Nominum
A leading innovator of Domain Name System software solutions for service providers, Nominum is the first company to create an integrated suite of applications powered by DNS to increase subscriber value and protect networks from cyberthreats.

Leveraging Nominum's market-leading Vantio™ DNS software, the N2™ platform and application suite fuels revenue growth, competitive advantage and brand loyalty through value-added services such as online parental controls, in-browser subscriber communications and preemptive cybersecurity defense.

Nominum is a global software company headquartered in Redwood City, California. With service provider deployments in over 40 countries, Nominum software supports over 500 million subscribers generating 1.6 trillion queries each day -- a number far greater than the combined volume of tweets, likes, and searches generated by today's popular social networking sites and online search services. For more information, please visit nominum.com.

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