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Sigma Systems on Next-Gen Video and Advanced Advertising at Light Reading's Cable Next-Gen Video Strategies Conference

Sigma Systems on Next-Gen Video and Advanced Advertising at Light Reading's Cable Next-Gen Video Strategies Conference

TORONTO, July 22 /PRNewswire/ -- Sigma Systems (http://www.sigma-systems.com/) is proud to be playing an active role at the upcoming "Cable Next-Gen Video Strategies: Meeting the Satellite & Telco TV Challenge," a one-day conference co-hosted by Light Reading and its market research division, Heavy Reading. Brian Cappellani, Sigma's Chief Technology Officer, will speak on the next generation of video services and the opportunities and challenges afforded by targeted TV advertising.

Video Services - The Next Generation

In this panel presentation, Mr. Cappellani joins industry colleagues from Cisco, the National Cable & Telecommunications Association (NCTA) and SeaChange to discuss next-gen technologies, products, and services that cable equipment suppliers and operators are developing and deploying. This includes new HD and VOD products, network DVRs, portable DVRs, time-shifting products, advanced set-top navigation software, interactive TV applications, addressable advertising, IPTV and mobile video services. Panelists will also look at the even more futuristic products that may follow.

"Video Services - The Next Generation" is being moderated by Alan Breznick, Senior Analyst, Heavy Reading. The panel takes place on July 24th from 10:30am to 11:45am.

Targeted TV - The Future of Addressable Advertising

Mr. Cappellani is also speaking as part of the day's final panel, which will delve into the opportunities and challenges afforded by advanced advertising.

He joins industry experts from Comcast Spotlight, Tandberg Television (part of the Ericsson Group), Openet and SeaChange to address efforts by MSOs such as Comcast and Charter to test and deploy new ad systems that target TV spots to viewers based on anonymous demographic data. They will also discuss the prospects of Project Canoe, a clandestine, cross-MSO advanced advertising initiative now in the works. In addition, panelists will look at the use of switched digital video technology to deliver unicast ads to individual homes and even viewers.

"Targeted TV - The Future of Addressable Advertising" is being moderated by Jeff Baumgartner, Site Editor, Cable Digital News. It takes place on July 24th from 3:45 pm to 5:00 pm.

Media and Analyst Briefings

Brian Cappellani is available for one-on-one media and analyst briefings at the conference. Please contact Christine Payne ([email protected] or 416-943-9696 x2833) for more information or to schedule a meeting.

Light Reading's Cable Next-Gen Video Strategies conference takes place on July 24, 2008 in Los Angeles, California. Additional information is available from the conference web site at http://www.lightreading.com/live/event_information.asp?event_id=28818&su... d=429.

About Sigma Systems

Sigma Systems (http://www.sigma-systems.com/) is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma's powerful OSS solutions enable the world's Communications Service Providers (CSPs) to deliver any service, over any access technology to any device. The company's award-winning software solutions include products for the fulfillment of Triple, Quad and All-Play services - defined as "New Services...Delivered".

Sigma is a pioneer of Applications Enablement where new services and applications can be rapidly and efficiently enabled in a single system. Enablement includes service orchestration - where subscriber policy management, authorization and entitlement processes, and business rules are managed and openly available for real-time service fulfillment.

Sigma's heritage includes over 12 years of proven solution delivery experience in multi-service, multi-technology operating environments. Today, Sigma manages 50 deployments for CSPs with a combined total of approximately 100 million IP services deployed worldwide.

Further information: Christine Payne Public Relations, Sigma Systems Office: +1 (416) 943-9696 ext. 2833 Cell: +1 (905) 339-6655 [email protected]

Sigma Systems

CONTACT: Christine Payne, Public Relations, Sigma Systems, Office: (416)
943-9696 ext. 2833, Cell: (905) 339-6655, [email protected]

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