Welcome!

WebRTC Summit Authors: Yeshim Deniz, Zakia Bouachraoui, Liz McMillan, Pat Romanski, Elizabeth White

Related Topics: Wearables

Wearables: Article

iPhone Developer Summit: iPhone Apps VS. ROI

At the end of the day, all businesses work in the same way

ROI (Return on Investment) has never had such a major importance, especially in these economic crisis days. In many ways a well delivered ROI analysis is the most effective part of the whole pitching art, whether you are pitching for a web development, desktop application or the increasing popular mobile iPhone / iPod Touch projects.

Since I am very involved in mobile solutions, in this case iPhone / iPod Touch Applications, we are always trying to create something that will make it, an offer that cannot be refused. We all know, that ROI is a very important aspect on any kind of project, although here I would like to point out, that, these days we need to be even more flexible and scalable, so that the client has a clear way of looking at the whole solution with complete confidence about its success.

With an iPhone App’s, it is slightly easier because of the App Store and the revenue splitting aspect. Though to me, it is not the only part of the ROI analysis. I look at a project as a whole solution; take a picture of everything, find out who is the target audience of a project result, whether it’s a web, app, mobile service or social app. Then from there, we can look at other aspects of the project that the client maybe not aware of.

Basically it is all about investigating the whole brand, the whole company etc. That enables you to look at the business more carefully without losing sight of the most important bits and pieces. Clients these days expect you, to, not only deliver, but also have a real understanding of the current market. That changes our perspective and enables us to deliver a scalable solution that suits not only the target audience and the client needs, but also the market situation.
That brings us to something called, proper positioning. If you are able to position yourselves in a way where you get a better understanding of the client needs, expectations, business etc. It will not only be a big benefit for any large organisation but also for the small agencies and individual, independent developers, designers and the creative people directly involved in meetings with the clients.

I will try now, to provide a couple of examples, which in my view were crucial in a successful pitch.

First example is an iPhone Application for a recognisable brand, that uses a booking system. Right now it exists as an online desktop version with a number of very useful facilities. They have a good traffic on the web site and are willing to have a reflection of their services on the iPhone and other smart phones. Apart from a very clear revenue stream, as App Store Paid App’s, we looked, at their current business module and managed to adapt few more scenarios.
So what we have done is simply reflect the exact same revenue model along with splitting the final project into even more revenue models, including Ad’s etc. By doing that we’ve managed to impress the client, give them a better understanding of what we can do, which finally makes everyone happy as that places you much closer to winning the pitch.

Another example would be again an iPhone Application this time for a very famous UK Chef.
They have all kind of facilities on their current web site with multiple revenue streams. We gave them an ROI depending on the iTunes App Store but also with an integration with their API on the web, we could then forecast revenue figures coming from users that would purchase items from the client’s online store and if the application was released for free then we could adapt the Ad’s revenue model. This was only possible, by optimising the whole concept, by looking at the client’s real needs and by investigating very deeply the business itself and its competition.

At the end of the day, all businesses work in the same way. And expect an ROI for every outlay. These days, when money really matters, we all should analyse the clients business model, which not only increase the chances of winning the job but will also give a positive impression to the client.

More Stories By Marek Miesiac

Marek works as Head of Web for Six Creative, a Creative Agency. Primarily Marek’s focus is web/digital/new media strategy; he is also very involved in product design, development and testing. He has worked within the new media industry for over 9 years. He has worked for few highly talented interactive agencies, and he also has at one time run his own Digital Agency.

Marek is a big fan of social media, rich internet applications and mobile solutions. At the moment his exclusive focus is on the iPhone App’s design and development. His core business used to be web design and development, but since the smart phone market became the next big thing and Apple created their fantastic distribution channel, Marek decided to focus on that particular, very fast growing media.

Apart from his day to day job, Marek is also very involved in collaboration with various forums, conferences, where he is often invited as a speaker to explain the power of branding and how it can be complemented with either a mobile or a web solution. Marek also contributes articles to .NET Magazine (UK issues) as well as Mac World and a few other trade magazines.

Follow me on Twitter

@WebRTCSummit Stories
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a multi-faceted approach of strategy and enterprise business development. Andrew graduated from Loyola University in Maryland and University of Auckland with degrees in economics and international finance.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers learn their thoughts on their experience.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. His social media "Klout"​ score is 81 and rising!
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address current issues in the Edge Computing scenario. In his session at @ThingsExpo, Kensaku Komatsu, a research and development engineer in Department of Technology Development at NTT Communications, talked about the practical experience, activity and potential of WebRTC for IoT and Edge Computing scenario.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented a comprehensive view of the numerous testing challenges researchers have faced before arriving at the first release candidate of the WebRTC specifications.
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interoperability. It has lots of potential to address current issues around IoT - security, connectivity and so on - based on P2P technology. It will become a key-component especially in edge computing use cases, in his view.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multiple Intel RealSense Depth Camera to scan 3D and build 3D models in real-time, and display as hologram in front of remote participants.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone innovative products that help customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business and personal computing needs.